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Shelby Hartin

Shelby Hartin

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You many not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are some useful writing tips - from people who ought to know - that you can use in your marketing: 

As we approach the end of 2017, you should start to think about gathering information for your business’ or organization’s annual report. This yearly report to shareholders documenting your business’ or organization’s activities and finances for the year is a great way to display your performance and initiate a conversation about what you can do better.

 

Oftentimes, an annual report is treated as a simple document and not given the attention to graphic design that it deserves. By presenting an annual report in an eye-catching format, you not only show that you care about the image your business or organization puts forth, but also demonstrate that you want those who are reading the report to engage with it.  

 

With that being said, here are five ways to make your annual report stand out, and why they’re important: 

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit.

 

With that being said, here are five Facebook ideas for the holiday season: 

As the holiday season approaches, businesses are gearing up for some major shopping to begin. There’s one day that stands out above the rest because it’s known for its great deals: Black Friday. Though many condemn the celebration of consumerism that this holiday entails, downtown Bangor has reclaimed Black Friday as its own, celebrating instead the support of small businesses and small business owners with Plaid Friday. Each promotional shopping day will take place on Friday, Nov. 24, so if you’re a downtown Bangor business owner who plans to take part, there’s still plenty of time to make a plan for your promotions.

 

Last year, more than 30 businesses in downtown Bangor participated in Plaid Friday sales, specials and events. It’s still a bit early in the holiday season, so this year’s Plaid Friday event hasn’t officially been announced, but you can bet that preparing ahead of time will give you an edge.

 

Here are five ideas to help you form your Plaid Friday plan: 

Wednesday, 27 September 2017 11:03

The Marketing Edge - Big Brand Spotlight: GoPro

You’ve got to admit it was an excellent idea to begin with: a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to capture. The first HERO from GoPro was launched in 2005 as a 35mm camera, but the camera has since evolved and now comes with a variety of capabilities, including WiFi and Bluetooth connectivity, water resistance, and a touch screen. 

Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us probably recognize. Maybe you wish the diner down the street from your childhood home was still open and cooking up those perfect homemade blueberry pancakes, or the toy you loved as a toddler was still being made so you could buy it for your own child. Something you may not know about nostalgia is that it’s more than just a feeling – it’s a powerful marketing tool. Nostalgia marketing, which, according to Forbes, works particularly well with millennials, is a concept that uses our emotions to sell a product or service. 

Did you know that recommendations from friends are the most credible form of advertising among consumers? 

Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because visitors can land on any page of your website at any time, it’s important that you ensure each page has elements that will lead the visitor to act. 

Here are five simple ways to improve your website:

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.

 

Here are three examples to help you get to know what influencer marketing is: 

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

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