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Cintia Miranda

Cintia Miranda

edge contributor

Website URL: http://pulsemarketingagency.com

Quinn and Christina Paradis opened Hero’s Sports Grill and Entertainment Center in 2009. They saw a need in the region and liked the idea of sports bar chains in the area, so they decided that they would bring the idea to a local platform. Even though many doubted them at first, they have made Hero’s Sports Grill and Entertainment Center a beloved local sports bar to residents of greater Bangor and beyond.

Hero’s has been our client since 2015 and we greatly value their business. We also believe that our clients have invaluable advice for others who are considering opening a business in greater Bangor. That’s why we’re starting a client spotlight and asking people like Quinn and Christina to answer some questions about their business challenges and triumphs, their marketing advice, and what they would tell others who are hoping to open a business.

Here’s what Christina Paradis of Hero’s had to say: 

Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Tuesday, 22 September 2015 11:44

Celebrating our success story

This week I want to take the opportunity to shamelessly share my success story' with youit's kind of neat, so don't go away just yet!

Nearly seven years ago, I moved to Bangor from Massachusetts with my family because of a job offer my husband accepted. I resigned from a good job, we packed our bags, and we began a new chapter in our lives. If you remember the economy in 2008/2009, finding a job was a luxury and I was just another unemployed professional in America. My business, Pulse Marketing Agency, was born out of the necessity to be employed and contribute to my family's income.

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with stakeholders by providing them with information directly suited to their needs and interests and by promoting open communication.

The essence of non-profit marketing is based on relationship marketing, as it emphasizes donor and volunteer retention and satisfaction, helping the organization accomplish their mission and continue their activities.

It's no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns - but what's the best way to reach out and engage your target audience?

Modern digital culture offers endless opportunities for communication, and all those options can be overwhelming. That said, most campaigns can build a good starting foundation from some core communication channels.

It's a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, many businesses don't fully realize the time, energy and hidden expenses that even simple marketing projects can involve. For businesses with limited resources, in fact, it can actually cost more to manage these activities in-house than outsourcing it.

Marketing is an ongoing activity (like accounting), not a one-time project. A professional marketer doesn't just add gloss to a brochure or polish to a sales pitch; they ensure that every component of your marketing strategy from market research to distribution is integrated into a strong, consistent program that reaches your target audience and reinforces your brand image. Having a professional handle such an integral part of your business not only saves money by getting the work done efficiently and accurately, but also yields a much higher return on your investment. Here are a few reasons to consider outsourcing your marketing activities to an agency:

Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today's customer-centric market. A well-written blog can influence consumers' opinions and purchase decisions far more than social networks do. Here are a few reasons why you should blog regularly:

1. Blogging is an easy and cost-effective way to build a relationship with your customers. You don't need to be a graphic designer to create your business blog and share unique, engaging content with a targeted audience. Most blogging platforms are user-friendly and straightforward; some even include calendars to help you keep a regular schedule. What's more, blogs can reduce marketing costs by combining strategies. They boost SEO, promote brand awareness, engage readers, fuel discussions and comments and guide visitors back to your website all services that can add up if invested on separate channels.

It may seem obvious that successful business depends on satisfied customers. However, many businesses don't realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what's important to your customers and how well your business performs around those priorities.

Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships.

I am a big fan of our local chambers of commerce. I think they do a great job offering numerous benefits to their members and keeping local business owners on top of important, ever-changing issues and trends within our community and nationally. If you're not a member of your local chamber of commerce, you should consider becoming one I'm an active member of three local chambers.

Every May, the Bangor Region Chamber of Commerce brings us an amazing opportunity to network and develop new business relationships at their Business Expo. This year the event will take place on May 21 from 11 a.m. to 5 p.m. at the Cross Insurance Center. Here are five reasons why you should attend this year's Expo:

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